A new approach to the Communication in Real Estate course
The Program in Real Estate (PRE) will offer a fresh approach to the Communications in Real Estate course next semester. Tom Hambury, Director of Executive Programs at the S.C. Johnson School of Management, will be teaching the course. The Program in Real Estate is excited to have Professor Hambury join the Program faculty.
The course will offer exposure to the communication challenges that students face while working in the industry. The course curriculum and content has been designed to help students improve on their existing skills and move up the learning curve in their communications approach. The course also promises to add a strategic element to the students’ approach by introducing them to techniques such as audience analysis.
There will be a variety of exercises to hone students’ presentation and writing skills. For example, students can expect to be asked to make impromptu presentations on relevant articles and news events. They will have the opportunity to have their presentations videotaped so that they can critique themselves, and a new presentation tool called Prezi will be introduced. The course will also take on the topic of Crisis Communications and the principles of what to say and not to say in a critical situation.
Mr. Thomas Hambury will be teaching the course. Mr. Hambury has a PhD. in English Literature from the University of Wisconsin and a MBA from the Simon School at Rochester. He has over 40 years of experience in managing MBA programs, human resources, and teaching communication. Mr. Hambury came to Cornell in 2000 and currently serves as Director of Executive Programs at the S.C. Johnson School of Management.
Mr. Hambury hopes to dovetail this course with other courses being taught to PRE students simultaneously. According to Mr. Hambury, “a lot of the success in our careers depends on our having and executing a strong communication strategy. I laud David Funk and the PRE team for recognizing the need for this course, and I expect students to get an immediate payback for their efforts”