RE Seminar: Michelle Mace-Basha
Date: Thursday, November 4, 2010
Time: 4:30 PM to 6:30 PM
Venue: Beck 198
Michelle Mace-Basha is the Principal of M3B Inc., a Strategic Marketing Consulting Firm in Phoenix, Arizona. She cultivates breakthrough thinking for her clients via great strategy and intimate knowledge of consumer segmentation. She uses a variety of research and facilitation methods to reveal the target audience and provide intimate knowledge of them framed within a firm understanding of the competitive environment. Michelle is the founder of Sticky Branding and co-founder of Brand and The Alchemy of Place, both are strategic branding paradigms for real estate developers and homebuilders. Michelle is a two time ASU Alumni with a Masters Degree in Communication. She is also a graduate of the Center for Creative Leadership.
Prior to starting M3B Inc. in 1998, Michelle was employed with Del Webb Corporation for 9 years; she also served in significant capacities with Coopers & Lybrand, Retirement Living Affiliates, and the Public Opinion Research Center at ASU. Michelle is married and has two young boys. She is a founding member of the ASU Foundation‘s Women and Philanthropy Program, is 2nd Vice President of the Arizona Zoological Society, she also proudly serves on a special work group advocating for local performing arts and culture (MPAC) and volunteers at her boys’ school.