Fall II
REAL ESTATE MARKETING AND MANAGEMENT (CRP 533)
Focuses on the tenant or user as the basic source of the value of real estate. Students explore the characteristics and needs of tenants, and how the ownership and management of buildings respond to those needs. Multifamily residential and office buildings are the principal focus of the course. Topics include marketing research, examination of tenant types, location, building services and operation, negotiation of lease agreements, marketing campaigns, and governmental regulations. Guest speakers and case studies are included.